Agilus Work Solutions

Project Context

Role: Lead Designer & WordPress Developer
Duration: 3 months
Organization: Agilus Work Solutions
Challenge: Website re-design and rapid migration from expensive HubSpot platform to an easy-to-manage custom WordPress solution. Transform the brand to a more sophisticated corporate look to expand target market appeal.

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Impact & Results

• Completed urgent platform migration from HubSpot to WordPress within 3-month deadline, avoiding ongoing licensing costs.
• Successfully repositioned brand from a design for younger job seekers to one for a more diverse corporate clientele.
• Delivered project on schedule by proactively taking on design responsibilities beyond contracted development role.
• Implemented cutting-edge WordPress technology using Full Site Editing (FSE) and a custom block theme.
• Enhanced search functionality improving user experience for job seekers and employers.

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Technical Implementation

Strategic Design & Prototyping

• Created comprehensive Figma prototypes demonstrating new brand direction.
• Developed design systems supporting corporate identity transformation.
• Designed user flows optimized for distinct user groups (Job Seekers and Clients).
• Balanced professional aesthetics with user-friendly functionality.

Modern WordPress Block Theme Development

• Built custom WordPress block theme utilizing Full Site Editing (FSE) capabilities.
• Implemented responsive design ensuring consistent experience across all platforms.
• Developed custom blocks for flexible and easy-to-manage content management.
• Created scalable, maintainable codebase supporting future growth and updates.
• Optimized performance through efficient and clean coding.

Advanced Search Functionality

• Designed and developed segmented search system serving distinct user groups (Job Seekers vs. Clients).
• Optimized search performance for efficient content discovery within targeted user segments.

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Strategic Approach

Client Relationship & Referral Success

• Leveraged previous client success where Agilus placement resulted in positive feedback and referral.
• Built trust through proven track record leading to direct engagement for company’s own website.
• Demonstrated consistent quality delivery across different project types and client relationships.
• Established ongoing professional relationship with staffing industry leader.
• Showcased adaptability transitioning from placed contractor to direct service provider.

Urgent Migration Strategy

• Managed tight timeline pressures with HubSpot licensing costs driving rapid migration needs.
• Prioritized critical functionality ensuring seamless transition without service interruption.
• Coordinated stakeholder expectations around accelerated delivery requirements.
• Balanced speed with quality maintaining high standards despite compressed timeline.
• Delivered cost-effective solution eliminating ongoing platform licensing expenses.

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Tools & Technologies

• WordPress (Custom block theme development, Full Site Editing)
• Figma (Prototyping, design system, stakeholder presentations)
• Custom PHP/JavaScript Development (Search functionality, custom blocks)
• Responsive HTML5/CSS3 (Mobile-first, corporate-grade interfaces)
• Modern WordPress APIs (Block Editor, Site Editor, Theme.json)

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Key Learnings & Outcomes

For the Organization:

• Successfully migrated from expensive HubSpot platform to cost-effective WordPress solution
• Repositioned brand to attract diverse corporate clientele while maintaining existing user base
• Modernized technical infrastructure supporting future growth without ongoing licensing costs
• Improved user experience through segmented search and role-specific functionality

Personal Growth:

• Demonstrated ability to expand role and responsibilities under pressure
• Developed expertise in modern WordPress block theme development and FSE
• Strengthened skills in corporate brand transformation and strategic design
• Enhanced capability to manage complex projects requiring both design and development leadership